This is the command you will type. For example, you might use "am" for amazon.com. All keywords are publicly visible.
This is the target URL. Place "%s" (without quotes) where any search parameters go. For example, google is http://google.com/search?q=%s. Do include the full url (including http:// or https://).
Write a short description so that other users will know what your keyword does. 200 characters maximum.
An example of the usage - like "keyword param1 param2"